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Customer Experience and the Importance of Online Trust
Digital communications have evolved to an unprecedented extent in recent years, allowing us more insight than ever before into our buyers’ behaviors, and more means to target, convert, and track...
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Brand Loyalty: Ethical Data Practices Matter!
Today’s business landscape is replete with tales of security breaches, stolen customer information, and vulnerabilities patched-up to protect against ever-evolving threats. Hackers are persistent and...
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How Software Usage Intelligence Drives Revenue and Leads
“It’s not marketing if it’s not measured.” While many on the outside may view marketing as more of an art than a science, most marketing executives know the value of measurement and data-driven...
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Top Three Reasons CMOs Need Call Attribution
In 2012, a now-famous report from The Fournaise Marketing Group included three findings that served as a wake-up call for CMOs: 80 percent of CEOs have lost trust in marketers 73 percent of CEOs think...
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What CMOs Need to Know about Web Accessibility
In nearly every website Request for Proposal (RFP), there’s a line about accessibility. It either says it’s important, or it’s not. But a funny thing happens between RFP and website launch: Even those...
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Surviving the Holidays and Getting Stuff Done
Hypothetical situation: You’re still at work on the day before your holiday break is set to begin, and all around you, people are leaving. You stare longingly at the clock, willing the digital numbers...
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Over-Creating (and Under-Utilizing) Content Is Bad for Business!
Content, for many organizations, is a double-edged sword. It’s vital to successful interactions with prospects, customers, and peers, but it’s also a struggle to consistently deliver content that’s...
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2016 MarTech Planning: It’s Time for Evolution, Not Revolution
Have you ever fallen victim to Shiny Object Syndrome? For marketers, this often happens when we get distracted by the influx of new technologies and “game-changing” strategies that promise us the...
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Getting Demand Generation Right: 5 Things You Need to Change
I recently had the opportunity to speak to a friend of mine who is considering a career change. He has an MBA in journalism, and is currently a teacher, but was thinking he should take his skills and...
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Is Your Real-Time Email Marketing Really Real-Time?
Every marketer needs to ask this question: “Is my real-time email marketing really real-time?” If you haven’t started asking this question, you will soon. Email marketing has emerged front and center...
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‘Hamilton’ and the Future of Marketing
By now, the roar of the media adoration over the new Broadway musical Hamilton has reached just about every pop culture, music, theater, and entertainment fan in the country. If you have somehow...
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Social Strategy for Scandal: Lessons from Volkswagen
These are tough days for Volkswagen. The falsified emissions scandal has the automaker facing a possible $18 billion in fines from the EPA, with stock prices tumbling more than 30%. New details are...
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Content Marketers: Grammar Never Goes Out of Style
Are your sentences on fleek? Does your use of punctuation have no chill? Don’t know what these expressions mean? That’s okay; they’ll most likely disappear next year when more new and equally strange...
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Customer Journey Maps: The Great Unifier
Talking to a colleague the other day, it occurred to me that “integrated marketing” somehow became a passé term without many companies making it a reality. Marketing departments segment their resources...
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Meetings: A Colossal Waste of Time?
How would you describe your last meeting? Productive? Useful? A waste of time? According to the National Statistics Council, 37 percent of employee time is spent in meetings and that percentage will...
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How to Develop an Effective Naming Architecture
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture....
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Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
Marketers tend to be outgoing, social people – so it would be expected that they would be among the savviest on social channels with large followings to boot. Sometimes this is the case, but not...
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Making Design More Accessible to Marketing
Marketers often feel the need to increase their knowledge, understanding and comprehension when it comes to design. Whether we’re talking about a homepage, blog, team page, Pinterest page or a Facebook...
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